fairlife LLC

fairlife, LLC, started with a vision for providing better nutrition for the world. Providing consumers with the protein and calcium that they are looking for in their busy lives. The highly nutritious milk products of fairlife come from the 99 family owned dairies of Select Milk Producers. Select was established in 1994 with the goal of producing exceptional quality milk while changing the face of the dairy industry through cutting edge innovation, dedication to animal care and comfort, and a commitment to agricultural sustainability. Select Milk Producers entered into a partnership with The Coca-Cola Company in 2012 to form fairlife, LLC. The Coca-Cola Company is the distribution partner for the products that fairlife creates, market and sells. fairlife, LLC, is committed to improving the health and vitality of the planet and its people.


We start with high quality real milk from our farms and run it through our unique filtration.

The result? Delicious, nutrient-rich ultra-filtered milk with 50% more protein, 30% more calcium and half the sugars typically found in milk, and it’s lactose free…

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Core Power

Protein is an essential part of a healthy diet, but even more so for active, on the go people like you. You don’t miss a day. You don’t take short cuts. And you don’t cheat when it comes to the food and drink choices you make every day. Because life is tough enough without being punished by your protein drink. You deserve better. Core Power is a delicious source of high protein nutrition and energy that helps you do more. And be more.


Made from real, fresh, cold-filtered milk, Core Power comes in great tasting Chocolate, Vanilla, Banana, Strawberry Banana Light and Chocolate Light. No matter what your palate prefers, we got you covered.

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YUP! is more than just a really, really, REALLY good chocolate milk (which also comes in strawberry and vanilla). It’s a state-of-mind, where you get to enjoy a great waste of time away from the life-junk, and just be who you are. So grab a YUP!, and juuustt chill. The delicious, creamy, lipsmackingly great taste of YUP! is the perfect treat when you just want to zone out, waste some time, and do nothing. And YUP! is here to support you with every single sip along the way.


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